The "Go Bold" Spirit and "Circulating All Forms of Value": The Evolution of Mercari’s Corporate Philosophy and Brand Strategy

Since its inception in 2013, Mercari has maintained a strong, philosophy-driven approach to management. The mission established by founder Shintaro Yamada was to "create a global marketplace that creates new value" ^{1 2}. This mission encapsulates the desire to "realize a prosperous society by allowing anyone to easily enjoy buying and selling goods, thereby circulating resources" ², a sentiment shared by all employees since the company's earliest days. Furthermore, when the founding team consisted of only about 10 members, they codified three values (guiding principles): "Go Bold," "All for One," and "Be Professional" ^{3 4}. While startups typically wait until later stages of growth to formalize their values, Mercari is notable for articulating its mission and values very early on and making them the axis of its management ⁴.

These three values are expressed concisely in English and are used daily as a common language within the company. Phrases like "Is that really Go Bold?" occur naturally in conversation, and value-themed stamps are frequently used on Slack ⁵, serving as a touchstone for members' decision-making and actions. Because the company invested significant effort in word choice through repeated offsite retreats, these values have become recognized not only by employees but also by users ^{6 7}. It is said that many job candidates are familiar with Mercari’s values even before joining the company ⁸. This consistent philosophical system—comprising the mission of "creating a global marketplace" and the three values—built the foundation of Mercari’s organizational culture from its founding period.

⁹ Key visual for Mercari’s 10th anniversary (2023). Symbolized by the word "Unleash," the new group mission aims to "unleash the potential in all people" ¹⁰. The original mission continues to serve as the mission for Mercari (the marketplace app business) ¹¹.

Meanwhile, the philosophy system has evolved alongside business diversification and global expansion. In February 2023, marking its 10th anniversary, Mercari announced a new Group Mission: "Circulate all forms of value to unleash the potential in all people" ¹². This mission presents a vision of using technology to connect people worldwide and "unleash" new possibilities, encompassing not only physical "goods" but also intangible value such as "time, skills, and digital content" ^{13 14}. The founding mission, "create a global marketplace that creates new value," was repositioned as the Company Mission for the 'Mercari' marketplace app, remaining as a guideline for that specific business domain ¹¹. Through this redefinition, the Mercari Group as a whole has clarified its stance on more comprehensively pursuing contributions to a circular economy and the expansion of human potential.

The Value system has also been updated. In addition to the original three values, "Move Fast" was recently added as a shared Group value ^{15 16}. This is a guiding principle intended to emphasize the speed characteristic of a startup and encourage rapid decision-making and execution. Specifically, it encourages "respecting diverse opinions for high-quality decision-making while deciding quickly without being hindered by the need for consensus" ¹⁷, as the company works to instill a "Move Fast" mindset internally. While this value was initially adopted by Souzoh, a subsidiary for new businesses ¹⁸, it has now taken root across the entire Mercari Group as one of the four core values ¹⁵. Furthermore, entering the 2020s, four Foundations were defined as organizational values to support these core values. These four areas—"Sustainability," "Inclusion & Diversity," "Trust & Openness," and "Customer Perspective"—represent concepts cherished as part of the organizational culture ¹⁹. These Foundations are positioned as the "soil" nurtured by the entire organization—as essential as the air we breathe ²⁰—and serve as the prerequisite for members to demonstrate the Values to their fullest extent. Through these Missions, Values, and Foundations, Mercari’s corporate philosophy system continues to evolve while maintaining a consistent core from its founding to the present.

Bold Challenges Supported by Mission: Impact on Performance, Business Expansion, and Stock Price

Mercari’s clear mission and values have exerted a significant influence on the company's growth strategy and performance. First, in business expansion decision-making, the mission has served as a compass. For example, remaining faithful to the founding mission of "creating a global marketplace," Mercari decided to enter the U.S. market in 2014, just six months after launching its service ²¹. The background for taking the exceptional step of expanding overseas so early for a Japanese startup was a corporate culture rooted in the spirit of "Go Bold." In fact, Fuminori Koizumi (President and COO) has stated that "by the management team repeatedly chanting 'Go Bold,' the habit of taking bold challenges permeated the organization" ²², and this culture backed bold decisions such as the U.S. expansion and the launch of new businesses.

Since then, Mercari has continued aggressive business expansion in line with its mission. In February 2019, it launched the smartphone payment service "Merpay," extending the trust foundation built in C2C transactions into the fintech sector ²¹. In October 2021, it released "Mercari Shops," allowing anyone to open an online shop with just a smartphone, stepping into the creation of business opportunities for individuals ²¹. Most recently, it is continuing to challenge new fields, such as entering the low-cost mobile service market with "Mercari Mobile" in 2025 ²³. Behind these moves is a management stance that will take on any field, regardless of the domain, as long as it leads to improved user convenience and value creation under the Group Mission of "unleashing the potential in all people."

The philosophy system also has an indirect impact on the company's financial performance and stock price. At the time of its listing on the TSE Mothers market in June 2018, Mercari recorded a market capitalization of approximately 700 billion yen, drawing high expectations from investors who resonated with its mission. The growth potential of the marketplace shown by the mission and the narrative of contributing to a circular economy helped increase its valuation in the market. Furthermore, from the perspective of ESG (Environmental, Social, and Governance) management, a clear philosophy has worked positively. Mercari has been highly evaluated for its circular-oriented business model and diversity-focused culture, leading to its selection for various ESG stock indices adopted by the Government Pension Investment Fund (GPIF), such as the MSCI Japan Empowering Women Index and the FTSE Blossom Japan Index ^{24 25}. As of 2024, it is included in five of the six indices adopted by the GPIF ²⁵, positioning it as a high-ESG-rated stock among listed companies. This is proof that Mercari’s principles, such as "realizing a circular society" and "unleashing the potential of diverse talent," have translated into concrete initiatives and results recognized objectively by external parties. Inclusion in ESG indices also facilitates the inflow of long-term investment capital, such as pension funds, which serves as a support factor for the stock price.

However, during Mercari’s growth process, there were moments when the balance between philosophy and reality was questioned. Regarding the issue of illegal listings and prohibited items following the rapid increase in users ²⁶, the company quickly strengthened its measures under the spirit of "Be Professional." For instance, it established a 24-hour monitoring system and introduced AI-based listing checks to ensure a safe and secure trading environment ²⁷. This responsiveness contributed to maintaining user trust, which in turn supported the sustainable growth of the business. Around 2020, Mercari’s GMV (Gross Merchandise Value) expanded due to the tailwind of "stay-at-home" consumption during the COVID-19 pandemic, causing the stock price to soar temporarily. The Head of HR noted that the ability to transition quickly to remote work during the pandemic was thanks to a culture of "investing in people" and the deep penetration of values ^{28 29}. Conversely, even when the stock price entered a correction phase due to stagnating performance post-pandemic and intensified competition, the company maintained a long-term perspective centered on its mission. Instead of rushing into easy short-term measures, they made management decisions to protect brand value and future growth potential. For example, they persistently continued investing in the U.S. version of Mercari, which had been a loss-making business, to achieve the mission of "global expansion"; it has now grown to 4.93 million monthly active users and over $1.1 billion in annual GMV ³⁰. In this way, the corporate philosophy functions not merely as a slogan but as a long-term promise to investors and stakeholders, influencing business expansion and the maintenance of performance.

Contribution to Organizational Culture and Brand Value: Mission and Values That Move "People"

Mercari’s corporate philosophy system has significantly contributed to fostering internal culture and enhancing brand value. Looking internally, the mission and values are deeply embedded as a code of conduct for employees. Since its founding, the management team has repeatedly communicated the mission and values on every occasion, even stating that "continuing to say the same words is important; brand building only begins after doing the same thing many times" ²². Due to this persistent enlightenment, a culture has taken root at Mercari where members themselves cite values during decision-making and discussions ⁵. For example, when opinions are split in a meeting, members might encourage each other to "Go Bold," or when consensus-building seems likely to take time, voices arise to prioritize "Move Fast" ¹⁷. Because there is a rule to make all decisions—from management judgments to daily tasks—in light of the four values ¹⁵, it becomes easier for each employee to make autonomous judgments, leading to an organization that operates with both speed and consistency.

Furthermore, the philosophy is the core of talent recruitment and development. Mercari has integrated the values into its recruitment criteria itself ³¹, emphasizing a candidate’s "value fit" during the selection process. Performance evaluations after joining have also been updated to emphasize the degree to which each member embodies the values. For example, in 2021, the HR evaluation system was significantly overhauled to introduce a new system that "supports diverse talent in taking bold challenges" ³². To create a culture that celebrates "nice challenges," a mechanism was established to award employees every quarter who challenged themselves without fear of failure, directly linking the "Go Bold" spirit to evaluation and rewards ^{33 34}. Supported by these institutional frameworks, an environment with high psychological safety has been created, and employee engagement remains at a high level. In fact, the inflow of top-tier talent continues, with diverse professional leaders from not only the internet industry but also finance and consumer goods converging at Mercari ^{35 36}. Koizumi also stated, "In the end, it’s all about people. Startups, in particular, should spend the most time and money on recruitment" ³⁷, suggesting that they have successfully recruited diverse talent by using resonance with the mission as a starting point. As a result, an organizational culture has been fostered where each employee is committed to achieving the mission and seeks to maximize results by embodying the values. This culture itself has become Mercari’s competitive advantage and the driving force for creating innovation and improving services.

Next is the impact on external brand value and corporate reputation. By accumulating actions based on its philosophy, Mercari has built trust with users and society. A prime example is the development of a "safe and secure trading environment." Trust is the lifeblood of a C2C marketplace, and Mercari has confronted this challenge with the spirit of "Be Professional" since its early days. It strengthened its system for handling user disputes and monitoring prohibited listings, establishing a 24-hour system capable of deleting violations within approximately 30 minutes ²⁷. It also implemented thorough identity verification (eKYC) and measures to prevent the fraudulent use of sales proceeds. As a result, it has established a brand image where "Flea market app = Mercari" is accompanied by the belief that "one can trade with peace of mind on Mercari." While the expansion of the user base occasionally led to criticisms about a "decline in user etiquette," the company organized a Trust & Safety team and responded through education, enlightenment, and the use of AI to protect service quality. This persistent effort is an expression of the Foundation value of "Customer Perspective" ¹⁹, which ultimately led to improved brand loyalty.

Additionally, in terms of Corporate Social Responsibility (CSR) and sustainability, Mercari’s philosophy has boosted its corporate valuation. In the context of the SDGs, which are highly emphasized today, Mercari’s business itself is cited as a prime example of contributing to "12. Responsible Consumption and Production" and "13. Climate Action." The company issues an Impact Report (Sustainability Report) every year, calculating and disclosing the amount of CO2 emissions reduced through its services. According to the 2023 report, it is estimated that reuse transactions on Mercari in Japan and the U.S. avoided approximately 530,000 tons of greenhouse gas emissions annually ³⁸. This reduction is equivalent to approximately 250 Tokyo Domes, and it is evaluated as a concrete impact toward a circular society. Furthermore, the company’s reputation as an environmentally advanced firm is growing, as evidenced by receiving an Excellence Award at the "ESG Finance Awards" hosted by the Ministry of the Environment ³⁹. This rising social evaluation contributes to an improved corporate reputation and serves as a source of brand value that keeps users choosing Mercari.

On the other hand, continuing to embody the mission and values has had a positive impact on corporate governance. It is said that when judging important management matters at Mercari, the question "Is this like Mercari?" is often asked. For example, there is a culture that prioritizes "being a trusted entity in the long term" over jumping at short-term profit opportunities that carry misconduct risks. Indeed, in 2020, the management team chose to cut their own compensation to maintain employee jobs, and in 2022, when they decided to raise platform fees, they carefully worked to inform and build understanding among users. These management decisions consistently avoid damaging trust. These actions align with the Foundation value of "Trust & Openness" ¹⁹, and the company is proactive in information disclosure and stakeholder dialogue. This stance is also valued in terms of IR; in 2023, Mercari was selected by GPIF-commissioned asset managers as one of the "100 Companies with Highly Improved Integrated Reports" ⁴⁰. Overall, by treating its corporate philosophy as the "central axis of management" rather than a mere ornament, Mercari has strengthened its organizational culture and achieved significant results in enhancing its brand value and reputation.

Concrete Practice of Philosophy in Brand Actions

Based on its mission and values, Mercari has developed a wide range of brand actions (concrete measures and activities). Here, we introduce examples clearly related to its philosophy from the perspectives of advertising/marketing, service improvement, social contribution, product strategy, and PR activities.

• Bold Business Development and Marketing: An initiative symbolizing the spirit of "Go Bold" is the aggressive investment in television commercials during Mercari’s early growth phase. After its founding, Mercari spent five months—nearly double the usual time—polishing product quality. It then used the bulk of its raised funds to flood the airwaves with TV commercials, rapidly expanding user awareness and GMV ². At a time when more than 10 competitors were crowded in the marketplace app space, the ability to execute a bold marketing strategy aimed at "securing an overwhelming top market share" was possible because the entire organization shared the resolve to take risks to achieve the mission. Additionally, in 2019, the acquisition of management rights for the J.League club Kashima Antlers drew significant attention. This went beyond mere sponsorship to become a full-scale entry into the sports business—a "Go Bold" strategy challenging "new value creation." Through club management, Mercari has expanded its touchpoints with local communities and global fans, contributing to the penetration of the Mercari brand and the expansion of its user base.

• Innovation in User Experience (Service Improvement): To embody the mission of "allowing anyone to easily buy and sell," Mercari is proactive in improving service functions. A representative example is the introduction of the shipping service partnership "Rakuraku Mercari Bin." In April 2015, through a system integration with Yamato Transport, Mercari launched a service allowing sellers to ship items anonymously using only a QR code on the app ⁴¹. This featured industry-first mechanisms like flat-rate nationwide shipping and the elimination of the need to write addresses, significantly lowering the barrier to listing and shipping items ⁴². This expanded listing behavior among flea market beginners and female users, advancing the creation of an environment where "anyone can easily buy and sell." In 2017, the company also partnered with Japan Post to start "Yuyu Mercari Bin," ensuring the convenience of shipping from convenience stores and post offices. Furthermore, the company is active in utilizing AI and advanced technology. It introduced functions that automatically estimate categories and product names from photos and, in 2023, began testing a feature using OpenAI’s GPT-4 to assist in creating product descriptions ⁴³. These are the practices of the philosophy itself—"connecting people through the power of technology"—and are initiatives to expand user potential through more efficient listing processes.

• Customer-Oriented Campaigns: Mercari also embodies its philosophy in user-participation campaigns. For instance, in 2023, when it became the largest marketplace app in Japan, it held a major campaign called "Chou Mercari Sai" (Super Mercari Festival) to commemorate exceeding 3 billion cumulative listings, implementing measures to promote both selling and buying ⁴⁴. This campaign emphasized increasing the success experiences of users (e.g., "half-price fees for sold items" and "points awarded via lottery"), rather than just pursuing profit—true to the "All for One" spirit (measures for everyone’s success). Furthermore, "Mercari Classes" are being rolled out nationwide to acquire new users. For seniors and homemakers who may not be accustomed to smartphones, free one-on-one sessions led by certified instructors on everything from listing to packing and shipping are held at over 1,200 locations ⁴⁵. This has enabled elderly people to make their Mercari debut, expanding possibilities for new demographics to use the app for "Shukatsu" (end-of-life preparations) and clearing out belongings ⁴⁵. This is a clear social implementation in line with the mission to "unleash the potential in all people."

• Social Contribution and Sustainability Initiatives: Based on its corporate philosophy, Mercari also actively develops social-issue-solving projects. Starting in 2019, it launched the "Green Friday" campaign during the November Black Friday period, encouraging people to enjoy reuse instead of buying new products. For example, in the "Mercari Green Friday Project 2024: Zero-New-Item Fashion Fest," the company collaborated with 11 partners, including major apparel firms, to hold clothing swap meets, repair and upcycling experience booths, and even a fashion show using absolutely no new items ⁴⁶. Over 900 people participated over three days, making it a venue for communicating the joy of sustainable fashion ⁴⁷. Such events are brand actions that appeal to society with the founder’s desire to "circulate instead of throwing away" and aim to change consumer consciousness. ⁴⁸ Visual for the Green Friday project. With the message "Zero-New-Item Fashion Fest," the event promotes the value of reuse to consumers ⁴⁶.

Mercari also promotes a cycle of social contribution through donations. In 2020, in collaboration with the Nippon Foundation, it introduced the "Mercari Donation" function, allowing users to donate sales proceeds with a single click ⁴⁹. This mechanism, where users can donate part of their proceeds to NPOs just by selling unneeded items, is based on the concept of "creating a future where social contribution circulates along with goods" ⁴⁹. The donations collected have been used in various fields such as disaster relief, environmental conservation, and support for children, showing that the Mercari platform is useful for solving social issues. Furthermore, the promotion of circulation through cooperation with local governments is a unique initiative. Since 2021, the company has developed a project to sell surplus equipment and oversized waste from municipalities on "Mercari Shops," circulating resources that had been dormant in public facilities back into the community. On Environment Day 2023, eight new municipalities joined, and a total of 539 items worth approximately 2.6 million yen in public assets were passed on to residents, with the proceeds used for regional revitalization ⁵⁰. This is a ground-breaking example of using technology to approach the waste problems faced by governments, and it has become a model noted by the Ministry of the Environment ⁵⁰. In this way, under the corporate philosophy of "expanding the circulation of value," Mercari is boldly embarking on social projects that go beyond the framework of a private company.

• Product Strategy and Innovation: Consistency with the philosophy is also maintained in product development. The launch of new services at Mercari is always considered based on whether it "unleashes the potential of users." For example, the smartphone payment service Merpay aimed to promote financial inclusion by allowing flea market sales proceeds to be used at physical stores and for online payments. It introduced unique scoring to enable credit-building even for young people without bank accounts, aiming for a world where everyone can enjoy the benefits of cashless payments. The recently launched "Buy Now, Pay Later" service and the original credit card "Mercard" are also initiatives to expand the purchasing and credit power of users. Furthermore, the R&D organization "Mercari R4D" conducts research and development on blockchain and AI, exploring technologies that will revolutionize the "exchange of value" in the future ⁵¹. While these advanced product strategies may seem far removed from a flea market app at first glance, they are essentially the pursuit of innovation in line with the Group Mission to "smoothly circulate all forms of value."

• PR and Communication Activities: Mercari also focuses on branding by communicating its philosophy and culture to the outside world. Its owned media, "Mercan," publishes many articles where management and on-site members talk about the mission and values ⁵², ensuring transparent information dissemination. For example, interviews with management team members candidly discuss the story behind the creation of the values and lessons learned from failures, conveying the company’s atmosphere to new graduates and job seekers. Unique corporate culture—such as naming office meeting rooms after the values (e.g., "Bold [Name]")—has also been introduced, leading the media to evaluate Mercari as "thoroughly ensuring the penetration of values" ⁷. Additionally, on the 10th-anniversary special site "Unleash," the company looked back at its progress over the past 10 years with infographics while communicating its commitment to the new mission through a CEO message ^{53 10}. This has allowed the company to share its evolved philosophy not only with employees but also with users and investors, deepening empathy for its values among stakeholders. Furthermore, the company actively shares its knowledge with external startup communities and industry organizations. Koizumi has given speeches at Keidanren and industry conferences, stating that "while a service may have a lifespan, a company’s mission is universal" ⁵⁴, making the company an influential advocate for the importance of philosophy-driven management.

As described above, Mercari does not leave its corporate philosophy as a mere slogan but translates it into concrete brand actions. Each measure is organically linked to the mission and values, creating a virtuous cycle of improved user experience, social trust building, and enhanced employee engagement.

[Evolution of the Philosophy System] Key Milestones and Published Materials (Chronological)

Finally, we summarize the major events related to the changes and additions to Mercari’s corporate philosophy system in chronological order. The following table lists the important turning points and official announcements from founding to the present.

(Note) In addition to the above, there are numerous brand and internal measures; however, major events related to the evolution and communication of the corporate philosophy system itself have been selected.

This has been a comprehensive analysis of the evolution of Mercari’s Mission, Vision, and Value (corporate philosophy system) from its founding to the present, its impact on performance, organizational culture, and brand, and concrete measures rooted in these principles. From the perspective of top management and culture leaders, Mercari’s journey is a prime example of the "power of philosophy-driven management." By establishing a clear mission and a few core values and ensuring they permeate the organization without compromise, the company aligned the direction of its employees and grew its business at an overwhelming speed. Simultaneously, it committed to social value, such as contributing to a circular society and promoting diversity, thereby enhancing its brand power and reputation. The implications derived from Mercari’s case are useful regardless of company size or industry. That is, not letting the management philosophy end as a mere slogan on a wall, but consistently embodying it in every aspect of business strategy, organizational management, and social contribution, draws out the passion and innovation of employees and, as a result, maximizes corporate value. This "virtuous cycle of philosophy and practice" is a powerful weapon in modern management.

出典

Footnotes

1. Mercari's Three Values and the Commitment to Wording | mercan ↩

2. Hearing about Strategies and Future Visions from Mercari President Koizumi (Feb 14, 2019 No.3396) | Weekly Keidanren Times ↩ ↩² ↩³ ↩⁴

3. Mercari's Three Values and the Commitment to Wording | mercan ↩

4. 〖Mercari〗Mission and Values Built When There Were Only 10 Employees Vol.3 | Signifiant Style ↩ ↩² ↩³ ↩⁴ ↩⁵ ↩⁶

5. Mercari's Three Values and the Commitment to Wording | mercan ↩ ↩²

6. 〖Mercari〗Mission and Values Built When There Were Only 10 Employees Vol.3 | Signifiant Style ↩

7. 〖Mercari〗Mission and Values Built When There Were Only 10 Employees Vol.3 | Signifiant Style ↩ ↩²

8. 〖Mercari〗Mission and Values Built When There Were Only 10 Employees Vol.3 | Signifiant Style ↩

9. Mercari Reveals New Group Mission for "Next 10 Years" of Growth | Mercari, Inc. Press Release ↩

10. Mercari Reveals New Group Mission for "Next 10 Years" of Growth | Mercari, Inc. Press Release ↩ ↩² ↩³

11. Mercari Reveals New Group Mission for "Next 10 Years" of Growth | Mercari, Inc. Press Release ↩ ↩² ↩³

12. Mercari Reveals New Group Mission for "Next 10 Years" of Growth | Mercari, Inc. Press Release ↩ ↩²

13. Culture | Mercari, Inc. - Careers ↩

14. Culture | Mercari, Inc. - Careers ↩

15. Culture | Mercari, Inc. - Careers ↩ ↩² ↩³

16. Culture | Mercari, Inc. - Careers ↩

17. Culture | Mercari, Inc. - Careers ↩ ↩²

18. Who Embodied Souzoh's Values the Most? 5th Souzoh MVP ... ↩

19. Culture | Mercari, Inc. - Careers ↩ ↩² ↩³ ↩⁴

20. Culture | Mercari, Inc. - Careers ↩

21. Mercari Reveals New Group Mission for "Next 10 Years" of Growth | Mercari, Inc. Press Release ↩ ↩² ↩³

22. 〖Mercari〗Mission and Values Built When There Were Only 10 Employees Vol.3 | Signifiant Style ↩ ↩²

23. Mercari Enters MVNO Market with "Mercari Mobile" ↩

24. Mercari Selected for GPIF's "FTSE Blossom Japan Sector Relative Index" ... ↩

25. External Evaluations & Awards - Mercari, Inc. ↩ ↩² ↩³ ↩⁴

26. Sharp Increase in Inquiries! Caution Regarding Flea Market Service Troubles—Transactions Between Individuals ... ↩

27. Mercari Explains Ban on "Currency" Listings—Monitoring with 24-Hour System ↩ ↩²

28. Company Case Studies Useful for Mission Planning - "Japan's HR Department" ↩

29. Company Case Studies Useful for Mission Planning - "Japan's HR Department" ↩

30. Mercari Reveals New Group Mission for "Next 10 Years" of Growth | Mercari, Inc. Press Release ↩

31. Culture | Mercari, Inc. - Careers ↩

32. Company Case Studies Useful for Mission Planning - "Japan's HR Department" ↩ ↩²

33. Company Case Studies Useful for Mission Planning - "Japan's HR Department" ↩

34. Company Case Studies Useful for Mission Planning - "Japan's HR Department" ↩

35. 〖Mercari〗Mission and Values Built When There Were Only 10 Employees Vol.3 | Signifiant Style ↩

36. 〖Mercari〗Mission and Values Built When There Were Only 10 Employees Vol.3 | Signifiant Style ↩

37. Mercari's Three Values and the Commitment to Wording | mercan ↩

38. Published 2023 "Impact Report" ↩

39. Mercari Receives Excellence Award at 3rd ESG Finance Awards Japan Environment ... ↩

40. Selected for 2nd Year as "Highly Improved Integrated Report" by GPIF Managers ... ↩

41. Flea Market App "Mercari" and Yamato Transport Partner—Flat Shipping Nationwide ↩

42. Flea Market App "Mercari" and Yamato Transport Partner—Flat Shipping Nationwide ↩ ↩²

43. Mercari Utilizes GPT-4o mini to Improve Listing Experience ... - OpenAI ↩

44. Super Selling! Super Buying! Super Exciting! Mercari Exceeds 3 Billion Listings ... ↩

45. For End-of-Life and Estate Clearing... Seniors Flocking to "Mercari Classes" ↩ ↩²

46. FUNEE Participates in Mercari's "Green Friday Project 2024: Zero-New-Item Fashion Fest" | FUNEE, Inc. Press Release ↩ ↩²

47. Key to Circular Fashion is Corporate Partnership: Mercari Green ... ↩

48. FUNEE Participates in Mercari's "Green Friday Project 2024: Zero-New-Item Fashion Fest" | FUNEE, Inc. Press Release ↩

49. Mercari x Nippon Foundation Project ↩ ↩²

50. To Coincide with Environment Day and World Environment Day, 8 New Municipalities Begin Selling Surplus Items and Waste on "Mercari Shops" | Mercari, Inc. Press Release ↩ ↩² ↩³

51. Interview: Making More People Aware of Sustainability ... ↩

52. Mercari's Three Values and the Commitment to Wording | mercan ↩

53. Mercari Reveals New Group Mission for "Next 10 Years" of Growth | Mercari, Inc. Press Release ↩ ↩²

54. 〖Mercari〗Mission and Values Built When There Were Only 10 Employees Vol.3 | Signifiant Style ↩

55. To Coincide with Environment Day and World Environment Day, 8 New Municipalities Begin Selling Surplus Items and Waste on "Mercari Shops" | Mercari, Inc. Press Release ↩